Awesome but slightly distracting perhaps? (Picture: Caters)It’s ice cream but not as you know it. Film fans at the recent premiere of Simon Pegg’s sci-fi comedy The World’s End at the Vue Cinema in London’s Leicester Square got to try an amazing world first.
For most cinephiles, there’s nothing more obnoxious than a glowing cell phone screen in the middle of a dark theater.
The movie industry has seen its share of struggles as we transition into a digital future, and likely no one has felt the pinch more than film company Kodak. Link :